ABOUT OUR BRAND
Our Vision
Our vision is to empower women through high- performance gym wear. At EmpowHer we want women to feel stylish, confident and sexy. We offer a wide range of sizes and styles to promote body positivity and make every woman feel represented. We want to be seen as more than just a brand as we are committed to help and support women throughout their fitness journey!
The Mission
Our mission is to create a well executed clothing brand, we want to help women feel confident and stylish when working out. Our clothing will embody comfort, functionality and affordability. Our goal is to offer a unique blend of styles and accessories. Our main mission is is to be inclusive and align a positive way that women are represented in sport.
We wanted to create a brand that is suitable for women aged 18-45 because we saw a need for stylish, functional gym wear that empowers and supports women throughout their fitness journey. We discovered that women can often feel intimated at the gym or face negativity from the media or peers for participating in sport, and we wanted to change this narrative.
Creative Process
Our creative process is centred around teamwork and innovation. We designed this brand by gathering inspiration from various competitors and researched current trends, our own experience and potential gaps in the market. Our team brainstormed ideas, sketched designs and logos and selected the best materials that will help you perform.
Throughout our creative process, we prioritised functionality and comfort, ensuring every woman is catered for. We are continuously looking for feedback from our customers to make our designs better. Due to the costs of our clothing, we unfortunately can not commit to being a sustainable brand, however, we will still consider ethical practices in our design process, and hope with your support this is something we can achieve.
